Projects/All Saints

All Saints' and Gio Goi's paths first crossed in The Prince Of Wales pub and over some beers we got to know each other.

It turned out that the main people at All Saints fashion label had been keeping a keen eye on Gio Goi over the years and liked the style of the work we had done.

It wasn't long before we were drafted in to add a bit of rock and roll magic to the All Saints Brand. Happy to oblige we set to organising some exclusive photo and video shoots with artists such as the Kaiser Chiefs, Rhys Ifans, The Kills, Twisted Wheel, Pete Docherty and the Fratellis.